To ensure garments are safely packaged from manufacturing to your doorstep, the market is heavily reliant on plastics, yet again. Per OECD, packaging accounts for 40% of plastic waste which is even more than the plastics involved in polyester creation for clothing and textiles. Nevertheless it is still important to protect the durability and integrity of the garments so that you can wear the piece longer.

Step 4: utilize wood-based products for ecomm packaging. Rock Daisy mailers are sourced from a Singaporean paper converter company who uses a mix of new and recycled FSC paper, with roughyl 30/70 share depending on whats available in the market. While we know this is not perfect, we do know paper has higher reusability and recyability than plastics, 25x or more vs 6x. Paper is also a cellulose-based product meaning it is regenerative, and it can easily decompose. Note: There are packaging alternatives made from recycled plastics, however it still prolongs microplastic pollution. There are also innovative biodegradeable options made from corn or cassava starch mixed with PLA & PBAT. What are these elements, that sound suspisciously similar to plastics? Well it is still derived from petroleum, but PBAT has been engineered to biodegrade rather than last as long as possible. Two thumbs up, but only 6 months usage-period Since our garments are part of a permanent assortment, we still need to understand if this is sufficient protection for us