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Article: EDITION 2

EDITION 2

EDITION 2

Emboldened by the promising start of our brand story, we decided to shoot our second collection: EDITION 2, in a Singapore studio, to create high-end visuals that matched the strength and structure of the collection.  Shot in November 2024, focusing on the oversized silhouettes, unexpected colors, and metal hardware detail, we shot close to capture each essence. 

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DEBUT: EDITION 1

DEBUT: EDITION 1

Our debut campaign in February 2024, was shot on a personal location: the founder's, Rachel, late grandmother's house.  After returning to Singapore after 15 years, embarking on a sustainable fashi...

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SS25 CAPSULE

SS25 CAPSULE

A joyful and emotive series blending the natural, literal and quirky essence of a contemporary brand. 

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